Onkyo, a renowned Japanese hi-fi brand recognized for its superior audio technology since its establishment in 1946, is embarking on a new strategic path. Following its acquisition by the Premium Audio Company and Voxx International Corporation in 2021, Onkyo is dedicated to merging technological advancements with its established expertise in the audio field.
Founded by Takeshi Godai in Japan, Onkyo evolved from a modest enterprise into a leading force in the audio industry worldwide. The brand name Onkyo, meaning “sound harmony,” reflects the company’s mission to deliver pure and harmonious sound experiences.
The Premium Audio Company Technology Center (PACTC) has been established at Onkyo’s headquarters in Osaka to foster innovation and product development. With a dedicated team of nearly 60 engineers, technicians, and marketing professionals, Onkyo is poised to set new benchmarks in audio technology.
In the upcoming years, Onkyo intends to broaden its product range by introducing active speakers and new amplifiers, which will be unveiled at CES 2025 in Las Vegas. This initiative is a direct response to the growing demand for cutting-edge audio solutions.
New Collaborations and Brand Revitalization
Alongside technological partnerships with brands like Klipsch, which is also part of the Premium Audio Company—such as the Klipsch Flexus soundbar—Onkyo is prioritizing contemporary designs and a refreshed brand identity. This effort encompasses a redesigned logo, updated typography, and a vibrant color scheme that embodies both innovation and sophistication.
Onkyo continues to uphold its fundamental mission of creating high-quality, innovative audio solutions that cater to the needs of music enthusiasts, home theater aficionados, and gamers globally, despite the numerous advancements in technology.
Stay informed about the latest developments from Onkyo on Stereoindex.com, where we will also provide timely updates on new products unveiled at CES 2025.
