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  • AstrHori 6mm F2.8 Fisheye Lens Launches for $299 with 220° View for Sony, Canon, Nikon & L-Mount
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    AstrHori 6mm F2.8 Fisheye Lens Launches for $299 with 220° View for Sony, Canon, Nikon & L-Mount

    AstrHori has released a budget FishEye lens for full-frame cameras: AstrHori 6mm F/2.8, which provides a wide 220-degree viewing angle, creating circular images with pronounced distortion. The maximum aperture of F/2.8 on a full frame allows you to not be limited to shooting in ideal lighting conditions. The price of the optics is $299. The […] More

  • Hasselblad X2D II 100C debuts with 100MP sensor, LiDAR AF, 10-stop IBIS and new XCD 35-100mm lens
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    Hasselblad X2D II 100C debuts with 100MP sensor, LiDAR AF, 10-stop IBIS and new XCD 35-100mm lens

    The long-suffering Hasselblad X2D II 100C camera has finally officially entered the market. It has very advanced stabilization with an efficiency of 10 exposure steps, continuous autofocus, and a 100-megapixel medium format matrix with support for 16-bit color depth ( 281 trillion colors !). At the same time, as expected, the new XCD 35-100mm F/2.8-4 E […] More

  • Viltrox AF 56mm F1.2 Pro Lens Launches September 1, 2025 – First Look for Fujifilm APS-C Cameras
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    Viltrox AF 56mm F1.2 Pro Lens Launches September 1, 2025 – First Look for Fujifilm APS-C Cameras

    Viltrox has posted information on social media with the caption that the Pro series will welcome a new member on September 1, 2025 , meaning that the previously announced new product , the Viltrox AF 56mm F/1.2 Pro , is officially coming out. However, you can see how Viltrox has already teased this lens earlier on the Chinese social network Weibo : Overall, there are […] More

  • Fujifilm X-E5 Review: A Modern Classic Reinvented
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    Fujifilm X-E5 Review: A Modern Classic Reinvented

    The Fujifilm X-E5 marks a significant evolution in the X-E series, arriving four years after the X-E4 with a powerful blend of cutting-edge technology, refined aesthetics, and impressive photographic performance. Compact yet capable, this mirrorless camera brings several “firsts” to the X-E lineup—including Fujifilm’s AI-powered Hybrid Autofocus system, in-body image stabilization (IBIS), and a new […] More

  • Fujifilm X-E5
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    Fujifilm X-E5: X100VI Style with Interchangeable Lenses and 40MP Sensor

    This week, Fujifilm will release a new compact APS-C camera with interchangeable optics — the Fujifilm X-E5. The main characteristics of the model have already been revealed; today, several sources have published the first images of the Fujifilm X-E5. The full specifications of the future new product have also been announced. The cost of the […] More

  • Leica Unveils the M11-P Safari Edition: A Legendary Design Reimagined
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    Leica Unveils the M11-P Safari Edition: A Legendary Design Reimagined

    Leica has introduced a striking new addition to its iconic Safari Edition line with the release of the Leica M11-P Safari—a distinctive reinterpretation of the M11-P rangefinder camera that blends cutting-edge performance with a classic, adventure-ready aesthetic. First introduced over 50 years ago, Leica’s Safari Edition is renowned for its olive-green finish, a nod to […] More

  • GoPro MAX 2025: Smarter, Smoother, and More Creative Than Ever
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    GoPro MAX 2025: Smarter, Smoother, and More Creative Than Ever

    GoPro is back with a refreshed take on its 360° action camera—the GoPro MAX 2025. While the iconic dual-lens setup remains, this new edition packs a slew of hardware and software upgrades that make it easier than ever to shoot, edit, and share immersive content. With a focus on usability, creativity, and cross-platform compatibility, this […] More

  • Next Generation Drones unveiled: DJI Matrice 4
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    Next Generation Drones unveiled: DJI Matrice 4

    DJI has released two new drones of the DJI Matrice 4 series. They have several cameras, intelligent control, support for artificial intelligence systems, and one of the models has a 20-megapixel Micro Four Thirds image sensor for more detailed shots with a wide dynamic range. The manufacturer notes that the DJI 4T and DJI 4E […] More

  • TOP 10 Best Selling Cameras and Lenses of 2024
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    Top 10 Best-Selling Cameras and Lenses of 2024

    One of Japan’s largest photography equipment retailers, Map Camera, has released its list of the top-selling cameras and lenses for 2024. This compilation features both new releases from the previous year and other well-regarded models that vary in price, innovative design, and functionality. It is important to note that this list reflects the preferences of […] More

  • Nikon Camera Roadmap 2025 - Everything you need to know
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    Nikon Camera Roadmap 2025: Everything you need to know

    Next year is set to be a significant one, filled with major announcements. Nikon is diligently developing its inaugural movie camera in partnership with RED. Additionally, the Nikon Z7 III, Nikon Z30 II, and several other models are on the horizon. Nikon is entering a particularly exciting and dynamic phase, as the company methodically ventures […] More

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