Panasonic has officially lifted the curtain on its new flagship OLED TV — the 77Z8BA — and it’s shaping up to be a dream screen for both film buffs and gamers.
This isn’t just another pretty OLED. The 77Z8BA packs a UHD panel with a silky-smooth 144Hz refresh rate, powered by Panasonic’s HCX Pro AI MK II processor. That means sharper detail, cleaner motion, and smarter upscaling — even when you’re watching older content. Thanks to Dolby Vision IQ, the TV automatically adjusts brightness and tone based on your room lighting, delivering a perfect picture whether you’re watching a late-night thriller or a Sunday football match.
Color purists aren’t left out either — Panasonic includes full 3D LUT calibration, letting professionals fine-tune every hue for absolute accuracy.

Panasonic 77Z8BA OLED TV: 144Hz Flagship for Gamers and Movie Lovers
For gamers, this TV is just as serious. With HDMI 2.1, NVIDIA G-SYNC, and AMD FreeSync Premium support, plus a True Game mode and a Dolby Vision Gaming preset, the 77Z8BA delivers buttery-smooth gameplay without tearing or lag. Whether you’re flying through Cyberpunk 2077’s neon streets or battling across Battlefield 6, this OLED is built for performance.
And because great visuals deserve great audio, Panasonic teamed up with Technics to craft a powerful built-in sound system. With Dolby Atmos and 360 Soundscape Pro, you get rich, cinematic sound that fills the room — no soundbar required.
The Panasonic 77Z8BA will retail for $2,499, putting it right in the sweet spot for anyone who wants the best of both worlds: a TV that’s equal parts home theater and next-gen gaming monitor.
