In June, Apple announced the emergence of a new type of advertising right on the main page of the App Store, and now the innovation has worked – the advertising banner is displayed right under the main card, that is, it is visible immediately when the store opens, without additional swipes. This was noticed by 9To5Google.
The banner is quite minimalistic, but the very fact that there is an advertisement in one of the most visible positions in the store is surprising
The new banner format is minimalistic – it contains only the logo, name and a brief description of the advertised application. Whatever the case, this is the first time that Apple has started showing ads in the Today tab in such a visible place – before it was displayed below, but in the form of a large screenshot card.