Samsung QN900A Neo QLED 8K
If these plans come true, then QD-OLED screens could hit the market in early 2022. From a marketing standpoint, the Samsung team will have a tough job of positioning them as they have been promoting, and quite successfully, the premium line of QLED TVs over the years, which have acquired the Neo box this year and have acquired the promising MiniLED backlight.
Another promising technology for Samsung is MicroLED, which is already in mass production. However, these TVs belong to the elite category due to their high cost and are presented only in large sizes, starting at 193 cm diagonally.
Most likely, as is often the case with technological innovations, QD-OLED will initially be positioned in the upper premium segment above QLED. However, in the case of a positive market reaction and with an increase in production, they can quickly move to a more massive category, because they will have a difficult competition with the rapidly gaining popularity of LG OLED models. It is pertinent to recall here how quickly Samsung filled the market with 8K TVs, making the initially expensive products relatively affordable.
