For almost a month, the Internet has been discussing the imminent launch of a new smartphone from Coca-Cola, which promised to diversify the gray and boring design of modern mobile devices. And today, February 10, the official announcement of the device took place, which, as expected, is not produced by Coca-Cola, but by its partner company, Realme. The most famous soft drink brand is the creative inspiration behind the unique device – the manufacturer took Coca-Cola’s signature colors as a basis, as well as the logo and many other decorative elements. At the end of the day, the smartphone looks really great, and no one wants to carry it around in a case.
On the front panel, you will not be able to notice any design bezels, because due to the huge display and thin bezels, there is simply no room for maneuvering. But on the back panel you can see an extremely unusual layout – the manufacturer divided the panel into two sections (70% and 30%), one of which was painted in black with a matte finish with a camera system, and the other in bright red with a glossy effect. On the same red section there is a brand logo, made in silver, so that the gadget from the outside really looks at least attractive. However, I want to immediately note that this panel is made of plastic and only looks like metal.
If you look “under the hood” of an unusual smartphone, it turns out that this is Realme 10 Pro, which was introduced at the end of 2022. The smartphone from Coca-Cola has exactly the same characteristics, which, however, was expected. We are talking about the entry-level Qualcomm Snapdragon 695 processor, a 6.67-inch AMOLED screen, a 5000 mAh battery and a 108 MP main camera. This is a great mid-range gadget, which was simply complemented by an eye-catching case design. It is true that the manufacturer went a little further and made small changes even in the interface to complete the overall picture.
In fact, the developers from Realme have redesigned the smartphone’s firmware interface from Coca-Cola, replacing the icons, color scheme and some additional elements. As a result, the interface design is fully consistent with the overall design of the Coca-Cola brand – even the screensaver for the desktop is matched (however, it is a pity that this is not an animated screensaver, but just a photograph). The developers even changed the quick loading animation, and the shutter sound reproduces the pops and hisses that can be heard when opening a bottle of black potion. A rather interesting solution that suits fans of the brand or collectors.