TCL is launching its very first NXTFRAME television at IFA 2024 in Berlin. The NXTFRAME is more than just a television. It is the future of digital art and entertainment in the home. For the first time, art, design and cutting-edge technology come together in one elegant package. The NXTFRAME TV is not just something you watch, it is something you live with, says TCL.
TCL NXTFRAME: television and interchangeable artwork
The NXTFRAME television allows the user to create their own atmosphere, which fits seamlessly into the interior as a masterpiece that reflects taste, style and ambition. A television can be a gateway to boundless entertainment and a new way of creativity. What sets the NXTFRAME apart is its ability to transform the living space into a gallery, even when the television is not in use. For demanding users, the TCL NXTFRAME is more than just an entertainment center. It is a versatile work of art.
Imagine walking into your living room and immediately feeling a sense of calm and inspiration, as if you’ve stepped into a personalized gallery. The TCL NXTFRAME TV is more than a display, it’s a way to be creative. With customizable magnetic frames in Dawn Birch, Twilight Elm, and Vernal Mint, you can effortlessly match your TV to the aesthetic of your room, adding both beauty and function. The included magnetic snap-on frames make it easy to switch styles, so your living space always reflects your personal taste.
“This partnership presents significant opportunities for both brands. By working together, we are bringing robust experiences to TCL customers, elevating the overall product experience,” said Duncan McCue, Vice President of Business Development and Strategic Partnerships. “At the same time, this is further evidence of our commitment to expanding our licensing partnership activities.”
“We are excited about the potential for this partnership to grow,” said Stefan Streit, CMO of TCL Europe, “By further integrating Bang & Olufsen’s expertise, we hope to push the boundaries of home entertainment and potentially explore more advanced sound systems and innovative features that provide an enhanced experience for our users. At TCL, we are committed to evolving and delivering the best of technology and design to our consumers.”
TCL NXTFRAME: technology behind the screen
Now for some technical details. The TCL NXTFRAME is the thinnest in its series, measuring just 27.9 millimeters thin. It features a built-in chassis that eliminates the need for an external connectivity box, allowing for a clean, uninterrupted design.
TCL NXTFRAME TV uses TCL’s anti-glare matte screen, with multiple software-defined matte textures to choose from, so you can customize it to look just the way you want.
Choosing art has never been easier. TCL’s NXTFRAME TV comes with a curated art library, and you can access an even greater variety of collections online. Users can also display their personal art collection wirelessly or via USB. In collaboration with the National Gallery in London, the Art Library effortlessly transforms living rooms into personal studios with rotating artworks including paintings, photographs, drawings and street art.
TCL NXTFRAME: Sound by Bang & Olufsen
The Pro version of the TCL NXTFRAME TV features audio from Denmark’s Bang & Olufsen (B&O), the first product from the collaboration between TCL and B&O. B&O Audio ensures that the sound of the soundbar and subwoofer has been tuned and tested to meet the standards of the world-renowned audio brand. The soundbar and subwoofer for the Pro version of the TCL NXTFRAME TV have been tuned by the same expert sound engineers who perfect some of the world’s most iconic speakers.
The Sound of B&O is an integrated system that comes with a matching wireless 3.1. 2 soundbar and wireless subwoofer co-developed by TCL and Bang & Olufsen’s acoustic teams to create an immersive audiovisual experience.
The Bang & Olufsen team worked closely with TCL’s acoustic design teams during product development to ensure that every note is as pure and clean as possible, just as the artist intended. Whether it’s movies, games, or music, consumers will be able to maximize their immersive experience; never missing a word of dialogue, a beat of action, or a detail of a relaxing soundscape.
To deliver this beautiful sound, the final audio experience has been tested, tuned and approved by the same acousticians known for creating B&O’s world-renowned products. This audio system also features Enhanced Dialogue Mode and BeoSonic technology, allowing users to tailor their sound profiles to any type of content. This collaboration represents the first step in a long-term partnership to transform audio experiences across the TCL portfolio.
TCL NXTFRAME: flexible setup, perfectly positioned
TCL NXTFRAME TV mounts like a regular TV, except you don’t have to choose your mount. A recessed wall mount comes in the box and helps you get the TV right up against the wall, just like you would a picture.
Versatility is also a key consideration. There’s TCL’s Movable Floor Stand available exclusively for use with the TCL NXTFRAME TV series. The sleek easel-style design features removable wheels for easy placement and relocation anywhere in your home. The optional stand also features a convenient drawer for storage, cable management, and a decorative rear cover for a striking aesthetic—front or back.
TCL NXTFRAME: elegant design but also superior performance
The TCL NXTFRAME TV is carefully designed to provide an optimal balance between aesthetics and performance. It meets the needs and high standards of gamers, sports enthusiasts, and action movie lovers with a 120Hz/144Hz VRR panel and Motion Rate 480 with MEMC that combines multiple motion enhancement technologies for best-in-class clarity.
Additionally, Game Accelerator 240 with Auto Game Mode and AMD FreeSync Premium deliver more responsive, lag-free gameplay and ultra-fast 240 VRR gaming designed to keep players at the top of every leaderboard.
The TCL NXTFRAME TV features Quantum Dot (QLED) technology to deliver exceptionally vivid and lifelike picture performance. The Pro model features QLED PRO for more accurate color and HDR ULTRA with Dolby Vision IQ for enhanced contrast, utilizing the most advanced HDR formats. The High Brightness+ LED backlight produces brighter images for better viewing in virtually any room environment.
TCL combines a stunning screen with impressive sound, adding Dolby Atmos, DTS, and DTS Virtual, along with Enhanced Dialogue Mode, for a complete audio package that’s as immersive as it is crisp. Additionally, the Pro version supports Dolby Atmos and DTS for a truly cinematic audio experience.
The TCL NXTFRAME TV embodies TCL’s unwavering commitment to innovation, according to its designers. The remote control made from recycled tea reflects its excellence in eco-friendliness, using sustainable materials to reduce waste and minimize the carbon footprint without compromising on style or functionality. Offering a stylish and functional solution for modern living spaces, this model is not just a television but an integral part of the interior, offering a blend of cutting-edge technology and aesthetic appeal.
The TCL NXTFRAME TV series will be available in select European markets later in 2024 in multiple sizes up to 75 inches. Pricing information will be announced at that time.
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