{"id":465868,"date":"2025-05-07T12:56:11","date_gmt":"2025-05-07T12:56:11","guid":{"rendered":"https:\/\/www.techforbrains.com\/?p=465868"},"modified":"2025-05-07T12:57:33","modified_gmt":"2025-05-07T12:57:33","slug":"samsung-expands-audio-dominance-with-acquisition-of-bowers-wilkins-denon-and-more","status":"publish","type":"post","link":"https:\/\/www.stereoindex.com\/tech\/speakers\/samsung-expands-audio-dominance-with-acquisition-of-bowers-wilkins-denon-and-more\/","title":{"rendered":"Samsung Expands Audio Dominance with Acquisition of Bowers & Wilkins, Denon, and More"},"content":{"rendered":"
In a bold move to further solidify its position in the global audio market, Samsung subsidiary Harman has announced a definitive agreement to acquire the consumer audio division of Masimo for $350 million. The deal includes iconic audio brands such as Bowers & Wilkins, Denon, Marantz, and Polk Audio, and is expected to close by the end of 2025, pending regulatory approval.<\/p>\n
This strategic acquisition builds on Samsung\u2019s 2016 purchase of Harman for $8 billion, which brought established names like JBL, Harman Kardon, AKG, and Mark Levinson under its umbrella. With the addition of Masimo\u2019s premium audio portfolio, Samsung is positioning itself as a dominant force in the high-fidelity sound industry across both consumer and automotive markets.<\/p>\n
A Premium Audio Lineage<\/strong><\/h3>\n
Among the acquired brands, Bowers & Wilkins stands out as a symbol of audiophile excellence. Founded in England in 1966, the company is renowned for its meticulous craftsmanship and acoustic innovation. Its legendary Nautilus speakers\u2014priced north of $100,000\u2014are often hailed as some of the most visually and sonically stunning speakers ever made.<\/p>\n
Denon and Marantz also bring a rich heritage of high-performance audio technology, known for their contributions to home theater systems, AV receivers, and hi-fi components. Polk Audio, meanwhile, is celebrated for its balance of affordability and quality, particularly in home and car audio segments.<\/p>\n
Integrating Audio Excellence Across Samsung\u2019s Ecosystem<\/strong><\/h3>\n
Samsung has made it clear that this acquisition is not just about hardware. In a statement, the company revealed plans to integrate the advanced audio engineering from these brands into a wide array of products\u2014ranging from smartphones and TVs to headphones, soundbars, and automotive sound systems.<\/p>\n
By embedding premium audio tech into its consumer electronics and vehicles, Samsung aims to deliver immersive sound experiences that resonate with both everyday users and audiophiles alike.<\/p>\nBowers & Wilkins Nautilus<\/figcaption><\/figure>\n
Masimo\u2019s Surprising Role<\/strong><\/h3>\n
While Masimo is best known in the medical technology space\u2014particularly for its innovations in non-invasive monitoring\u2014it garnered public attention in 2023 following a high-profile legal battle with Apple. Masimo accused the tech giant of infringing on its pulse oximetry patents, ultimately leading to a temporary halt in sales of Apple Watch models featuring the disputed technology.<\/p>\n
Now, by divesting its consumer audio assets, Masimo appears to be refocusing on its core healthcare innovations.<\/p>\n
A Sound Investment<\/strong><\/h3>\n
With this acquisition, Samsung is not just adding brands\u2014it\u2019s acquiring decades of acoustic research, design expertise, and loyal customer bases. The move underscores Samsung\u2019s long-term vision to lead not only in display and mobile technologies but in delivering world-class audio experiences that span across its entire product ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"
![\"Bowers](\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2025\/05\/Bowers-Wilkins-Nautilus.jpg\")