{"id":161028,"date":"2023-05-01T11:00:42","date_gmt":"2023-05-01T10:00:42","guid":{"rendered":"https:\/\/www.techweekmag.com\/?p=161028"},"modified":"2023-05-01T11:00:42","modified_gmt":"2023-05-01T10:00:42","slug":"dji-and-hasselblad-will-release-their-own-mirrorless-camera","status":"publish","type":"post","link":"https:\/\/www.stereoindex.com\/tech\/photo\/dji-and-hasselblad-will-release-their-own-mirrorless-camera\/","title":{"rendered":"DJI and Hasselblad will release their own mirrorless camera"},"content":{"rendered":"<p><span>According to\u00a0<\/span><span>TheNewCamera<\/span><span>\u00a0,\u00a0<\/span><strong><span>DJI<\/span><\/strong><span>\u00a0could directly compete with Sony, Nikon, and Canon in the mirrorless market with its own DL-mount system that will include full-frame and crop cameras.\u00a0If everything goes according to schedule, then the appearance of the model range can be expected already in the I-II quarter of next year.<\/span><\/p>\n<p><a class=\"zoom \" title=\"\" href=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2023\/05\/techweek.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2023\/05\/techweek.jpg\" alt=\"\" width=\"920\" height=\"518\" \/><\/a><\/p>\n<p><span>Recall that in January 2017, DJI acquired Hasselblad, buying a controlling stake in the legendary Swedish photography brand.\u00a0Since then, DJI drone cameras have been co-developed and are now branded &#8216;Hasselblad&#8217;.<\/span><\/p>\n<p><span>We believe that the Chinese are quite ready to release their system of mirrorless cameras.\u00a0They have long offered the market their solution of a hybrid (photo \/ video) product &#8211; Osmo Pocket.\u00a0And the processes of photo and video shooting have long been honed by DJI on its drones.\u00a0Ronin Cinema&#8217;s sophisticated camera allowed it to enter the filmmaking market, and on an equal footing with other players.\u00a0<\/span><\/p>\n<p><span>The purchase of Hasselblad opened DJI not only access to technology, but also allowed the use of an authoritative photo brand on\u00a0<\/span><span>its<\/span><span>\u00a0joint products, that is, it became an important image and marketing acquisition.\u00a0So we are waiting for DJI Hasselblad mirrorless cameras, it will definitely be interesting!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to\u00a0TheNewCamera\u00a0,\u00a0DJI\u00a0could directly compete with Sony, Nikon, and Canon in the mirrorless market with its own DL-mount system that will include full-frame and crop cameras.\u00a0If everything goes according to schedule, then the appearance of the model range can be expected already in the I-II quarter of next year. Recall that in January 2017, DJI acquired [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.stereoindex.com\/tech\/photo\/dji-and-hasselblad-will-release-their-own-mirrorless-camera\/\">More<\/a><\/p>\n","protected":false},"author":10404,"featured_media":161029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[651],"tags":[779],"class_list":["post-161028","post","type-post","status-publish","format-standard","has-post-thumbnail","category-photo","tag-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/161028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/users\/10404"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/comments?post=161028"}],"version-history":[{"count":0,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/161028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media\/161029"}],"wp:attachment":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media?parent=161028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/categories?post=161028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/tags?post=161028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}