{"id":150867,"date":"2022-11-18T20:21:56","date_gmt":"2022-11-18T20:21:56","guid":{"rendered":"https:\/\/www.techweekmag.com\/?p=150867"},"modified":"2022-11-18T20:22:45","modified_gmt":"2022-11-18T20:22:45","slug":"volvo-ex90-suv-will-come-equipped-with-sound-from-bowers-wilkins","status":"publish","type":"post","link":"https:\/\/www.stereoindex.com\/tech\/auto\/volvo-ex90-suv-will-come-equipped-with-sound-from-bowers-wilkins\/","title":{"rendered":"Volvo EX90 SUV will come equipped with sound from Bowers &#038; Wilkins"},"content":{"rendered":"<p>Bowers &amp; Wilkins, continuing its partnership with Volvo Cars, announces a proprietary High Fidelity Sound audio system in the Volvo EX90.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9072\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/123_techweek.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/123_techweek.jpg 1024w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/126_techweek.jpg 364w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/127_techweek.jpg 768w\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p>The all-electric Volvo EX90 SUV will feature Bowers &amp; Wilkins&#8217; High Fidelity Sound technology as an optional extra for discerning drivers.\u00a0The system consists of 25 speakers, including those with patented Continuum cones, as well as the latest iteration of Tweeter-on-Top technology.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9073\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/124_techweek.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/124_techweek.jpg 1024w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/128_techweek.jpg 364w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/129_techweek.jpg 768w\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p>By placing the tweeter in a separate housing at the top of the dashboard, Bowers &amp; Wilkins engineers were able to reduce coloration and acoustic reflection from the windshield.\u00a0This improves overall clarity for the listener, providing detailed and realistic sound.\u00a0In addition, the system is complemented by Dolby Atmos decoding.<\/p>\n<p>Bowers &amp; Wilkins equipment follows the Volvo Cars design language flawlessly, with a unique brushed stainless steel grill design with double engraving and embossed brand logo, set in illuminated wood panels.\u00a0This dual etch technology provides what B&amp;W claims is &#8220;the highest level of acoustic transparency.&#8221;<\/p>\n<p>The B&amp;W audio equipment in the Volvo EX90 lives up to what Bowers &amp; Wilkins calls &#8220;true sound&#8221;.\u00a0Dan Shepherd, Senior Director of Automotive Partnerships at Bowers &amp; Wilkins, said: &#8220;We are delighted to continue our longstanding partnership with Volvo Cars as the supplier of High Fidelity audio systems for the new Volvo EX90.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9074\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/125_techweek.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/125_techweek.jpg 1024w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/130_techweek.jpg 364w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2022\/11\/131_techweek.jpg 768w\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<p>Javier Valera, Chief Operating Officer and Deputy Chief Executive Officer of Volvo Cars said: \u201cFor eight years Bowers &amp; Wilkins has been a premium audio supplier to Volvo Cars, producing a range of highly acclaimed and highly successful solutions.\u00a0For the new Volvo EX90, Bowers &amp; Wilkins was a natural and obvious choice.\u201d<\/p>\n<p>The tweeter features an extremely thin aluminum double dome supported by a thicker ring to add stiffness and reduce distortion at the highest frequencies.\u00a0Continuum midrange cones provide authenticity and precision in the midrange.<\/p>\n<p>B&amp;W&#8217;s Dolby Atmos-enabled audio system is enhanced with intelligent technology that allows listeners to customize the sound to suit their tastes.\u00a0The studio mode reproduces the neutrality of the studio, the individual stage creates the feeling of an artist performing just for you, and the concert hall reproduces the acoustics of a Gothenburg concert hall.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bowers &amp; Wilkins, continuing its partnership with Volvo Cars, announces a proprietary High Fidelity Sound audio system in the Volvo EX90. The all-electric Volvo EX90 SUV will feature Bowers &amp; Wilkins&#8217; High Fidelity Sound technology as an optional extra for discerning drivers.\u00a0The system consists of 25 speakers, including those with patented Continuum cones, as well [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.stereoindex.com\/tech\/auto\/volvo-ex90-suv-will-come-equipped-with-sound-from-bowers-wilkins\/\">More<\/a><\/p>\n","protected":false},"author":10404,"featured_media":150868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[817],"tags":[779],"class_list":{"0":"post-150867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-auto","8":"tag-news"},"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/150867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/users\/10404"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/comments?post=150867"}],"version-history":[{"count":0,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/150867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media\/150868"}],"wp:attachment":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media?parent=150867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/categories?post=150867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/tags?post=150867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}