We remind readers that for many years\u00a0\u00a0Samsung\u00a0\u00a0has been a fierce competitor to\u00a0\u00a0OLED\u00a0\u00a0technology in the TV market and\u00a0criticized\u00a0for the risk of pixel burn-in, opposing its own\u00a0\u00a0QLED\u00a0development to it .<\/p>\n
Therefore, the news about negotiations with\u00a0\u00a0LG\u00a0, which appeared in the middle of last year, sounded like a bolt from the blue!\u00a0It was about buying\u00a0Samsung\u00a0\u00a0OLED\u00a0\u00a0panels\u00a0for the production of their own TVs based on them.\u00a0It turns out that player No. 1 nevertheless recognized the advantages of the competitor’s technology and backed down in order to expand its own assortment and resist the powerful expansion of the Chinese.\u00a0Well, the combined efforts of the two Korean companies can only be welcomed, because, in the end, they will only benefit consumers.<\/p>\n
LG OLED B2<\/i><\/p>\n
It should be noted that both sides during this time have never officially recognized the fact of negotiations.\u00a0But unofficial sources, on the contrary, abounded in details.\u00a0Thus, Samsung\u00a0announced its intention to\u00a0purchase\u00a02\u00a0million\u00a0OLED\u00a0panels .\u00a0Based on them, the company planned to produce\u00a01.5\u00a0million\u00a0\u00a0OLED\u00a0\u00a0TVs in 2022 with an entry to the market by the middle of the year.\u00a0The plan is pretty aggressive considering the entire\u00a0\u00a0OLED TV\u00a0market was\u00a06.5\u00a0million units last year.<\/p>\n
However, negotiations with\u00a0\u00a0LG\u00a0\u00a0dragged on due to disagreements over the cost of the deal.\u00a0Samsung\u00a0\u00a0insists on lowering the price, justifying this with a large purchase, to the same mark at which\u00a0LG Display\u00a0ships them to its parent\u00a0LG Electronics\u00a0.\u00a0On the other hand, intra-company prices cannot serve as a basis for external market transactions, LG\u00a0disagrees\u00a0\u00a0.<\/p>\n
Thus, the prospects for a\u00a0\u00a0Samsung OLED\u00a0TV this year remain vague.\u00a0The marketing strategy of the company is also unclear, already built on a clear structure:\u00a0\u00a0Neo QLED\u00a0– premium,\u00a0\u00a0QLED\u00a0\u00a0– subpremium, other\u00a0\u00a0LCD\u00a0\u00a0models – the middle and budget segment.<\/p>\n","protected":false},"excerpt":{"rendered":"
We remind readers that for many years\u00a0\u00a0Samsung\u00a0\u00a0has been a fierce competitor to\u00a0\u00a0OLED\u00a0\u00a0technology in the TV market and\u00a0criticized\u00a0for the risk of pixel burn-in, opposing its own\u00a0\u00a0QLED\u00a0development to it . Therefore, the news about negotiations with\u00a0\u00a0LG\u00a0, which appeared in the middle of last year, sounded like a bolt from the blue!\u00a0It was about buying\u00a0Samsung\u00a0\u00a0OLED\u00a0\u00a0panels\u00a0for the production of […] More<\/a><\/p>\n","protected":false},"author":10402,"featured_media":142943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[641],"tags":[779],"class_list":{"0":"post-142942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-news"},"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/142942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/users\/10402"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/comments?post=142942"}],"version-history":[{"count":0,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/142942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media\/142943"}],"wp:attachment":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media?parent=142942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/categories?post=142942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/tags?post=142942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}