The market for smart TV platforms, represented by a number of players, is set to consolidate in the future, predicts\u00a0\u00a0Roku\u00a0<\/b>\u00a0chief Anthony Wood.\u00a0And when that happens,\u00a0\u00a0LG’s\u00a0\u00a0webOS\u00a0 and Samsung’s\u00a0<\/b>Tizen\u00a0<\/b>\u00a0, which are popular today, may disappear from TVs.<\/p>\n
LG webOS<\/i><\/b>
\n\u201cIn-house smart TV platforms from\u00a0\u00a0LG<\/b>\u00a0,\u00a0\u00a0Samsung\u00a0<\/b>\u00a0and\u00a0\u00a0Vizio\u00a0<\/b>\u00a0have many users today, but in the future, these manufacturers will move to third-party licensed operating systems,\u201d predicted Anthony Wood, speaking at the Morgan Stanley technology conference.<\/i><\/p>\n
The reason is purely economic.\u00a0Revenue generated from monetization, advertising, paid services, and partner acquisition does not justify the cost of developing, maintaining, and updating smart TV operating systems.<\/p>\n
To confirm his words, Mr. Wood cites an analogy with the OS for computers and smartphones, which also went through a powerful selection sieve.
\n\u201cIn my opinion, consolidation in the smart TV platform market is inevitable.\u00a0I predict only three will remain, with Roku becoming the number one TV OS in the world.\u00a0As for Samsung, LG or Vizio, they have two options.\u00a0Either they will continue to lose market share, which is what is happening now, or they will turn to third-party licensed software,\u201d says Mr. Wood.<\/i><\/p>\n
<\/b><\/p>\n
Roku<\/b>\u00a0, hugely popular in North America, calls itself the leading smart TV platform.\u00a0However, it lags behind competitors in two areas.\u00a0First,\u00a0\u00a0Roku\u00a0<\/b>\u00a0does not offer its users a gaming service available on TVs and set-top boxes on\u00a0\u00a0LG webOS<\/b>\u00a0,\u00a0\u00a0Apple tvOS<\/b>\u00a0and\u00a0\u00a0Android\/Google TV<\/b>\u00a0.\u00a0Recall that\u00a0\u00a0Samsung\u00a0<\/b>\u00a0also announced plans to create a cloud gaming platform for\u00a0Tizen OS<\/b>\u00a0users in the fall of 2021.\u00a0Secondly, the\u00a0\u00a0Roku\u00a0<\/b>\u00a0platform does not integrate into the smart home system and interacts poorly with mobile devices.<\/p>\n
However,\u00a0\u00a0Roku\u00a0 considers\u00a0<\/b>Android\/Google TV<\/b>\u00a0and\u00a0\u00a0Amazon’s\u00a0Fire TV<\/b>\u00a0to be its main competitors\u00a0 .\u00a0Being little known outside of America, the company is planning an active global expansion of its platform.
\n\u201cAs we move to the next level, we see a great opportunity to become the world’s leading TV operating system,\u201d Mr. Wood confidently concludes.\u00a0<\/i><\/p>\n
As of 2020, 34.4% of all smart TVs in the world were powered by\u00a0\u00a0Tizen<\/b>\u00a0, 15.9% by\u00a0webOS<\/b>\u00a0, 15.5% by\u00a0\u00a0Android TV<\/b>\u00a0, and 5.8% by\u00a0\u00a0Roku TV<\/b>\u00a0, according to analytics firm Dataxis. .<\/p>\n","protected":false},"excerpt":{"rendered":"
The market for smart TV platforms, represented by a number of players, is set to consolidate in the future, predicts\u00a0\u00a0Roku\u00a0\u00a0chief Anthony Wood.\u00a0And when that happens,\u00a0\u00a0LG’s\u00a0\u00a0webOS\u00a0 and Samsung’s\u00a0Tizen\u00a0\u00a0, which are popular today, may disappear from TVs. LG webOS \u201cIn-house smart TV platforms from\u00a0\u00a0LG\u00a0,\u00a0\u00a0Samsung\u00a0\u00a0and\u00a0\u00a0Vizio\u00a0\u00a0have many users today, but in the future, these manufacturers will move to third-party […] More<\/a><\/p>\n","protected":false},"author":10402,"featured_media":142847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[641],"tags":[779],"class_list":{"0":"post-142845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-news"},"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/142845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/users\/10402"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/comments?post=142845"}],"version-history":[{"count":0,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/142845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media\/142847"}],"wp:attachment":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media?parent=142845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/categories?post=142845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/tags?post=142845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}