{"id":134055,"date":"2021-07-13T15:00:44","date_gmt":"2021-07-13T14:00:44","guid":{"rendered":"https:\/\/www.techweekmag.com\/?p=134055"},"modified":"2021-07-13T15:05:39","modified_gmt":"2021-07-13T14:05:39","slug":"voice-of-sound-mcintosh-launches-short-film-about-music-narrated-by-the-grateful-deads-bob-weir","status":"publish","type":"post","link":"https:\/\/www.stereoindex.com\/tech\/hi-fi\/voice-of-sound-mcintosh-launches-short-film-about-music-narrated-by-the-grateful-deads-bob-weir\/","title":{"rendered":"Voice of Sound: McIntosh launches short film about music narrated by the Grateful Dead&#8217;s Bob Weir"},"content":{"rendered":"<p style=\"text-align: left;\">McIntosh and digital media brand\/creative studio CONVICTS have teamed up to launch Voice of Sound, a new short film that celebrates the history of sound and music, voiced by the Grateful Dead\u2019s Bob Weir.<\/p>\n<p>McIntosh partnered with creative studio CONVICTS for the project, both being New York-based brands with a goal of supporting artists and celebrating music culture, to help connect communities and lift spirits, especially following recent difficult times.<\/p>\n<p>Since 1949, McIntosh\u2019s ultimate-quality and fully customisable sound systems have powered some of the most iconic moments in music. The unveiling of the project is a celebration of our collective journey out of restrictions, where music has been a beacon of light for so many. It is voiced by McIntosh\u2019s dear friend and music legend, the Grateful Dead\u2019s Bob Weir.<\/p>\n<div id=\"g1-fluid-wrapper-counter-1\" class=\"g1-fluid-wrapper \" style=\"width:662px;\" data-g1-fluid-width=\"662\" data-g1-fluid-height=\"372\">\n<div class=\"g1-fluid-wrapper-inner\" style=\"padding-bottom:56.19335347432%;\">\n\t       <iframe loading=\"lazy\" title=\"The Voice of Sound\" width=\"662\" height=\"372\" src=\"https:\/\/www.youtube.com\/embed\/n2TO9K00SaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\t       <\/div>\n<\/p><\/div>\n<p>CONVICTS Director, Sharkey Weinberg said, \u201cFrom the beginning, the project took on a life of its own; the script wrote itself and the images appeared with startling clarity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-134059\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW.jpg\" alt=\"\" width=\"1735\" height=\"1152\" srcset=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW.jpg 1735w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-711x472.jpg 711w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-800x531.jpg 800w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-1080x717.jpg 1080w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-803x533.jpg 803w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-1536x1020.jpg 1536w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-326x216.jpg 326w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-1433x951.jpg 1433w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-750x498.jpg 750w, https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/07\/Bob-Weir-Mac-System_LOW-1140x757.jpg 1140w\" sizes=\"auto, (max-width: 1735px) 100vw, 1735px\" \/><\/p>\n<p>\u201cAt CONVICTS, we are dedicated to creating purpose-drive work so to collaborate with McIntosh, the brand that&#8217;s provided the hardware for world-changing creativity over the years, was incredible. Plus, working with Bob Weir as our voice of sound was straight out of our wildest little Deadhead dreams.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>McIntosh President, Charlie Randall added, \u201cI\u2019ve been at McIntosh for over 30 years and have seen the brand touch so many lives by bringing sound and music to homes and events like Woodstock.<\/p>\n<p>\u201cTelling a story so rich in history isn\u2019t easy, and CONVICTS did a fantastic job of adding a human element that taps into that heritage and nostalgia. We were so excited to work with Bob for the project, I was thrilled when he said yes \u2013 for me, it had to be his voice.\u201d<\/p>\n<p>The film is narrated by Weir as the \u2018Voice of Sound\u2019 and explores the genesis of sound and its role throughout history, incorporating flashes of McIntosh\u2019s most iconic moments and products that seamlessly mix and mingle with powerful imagery, plus a soundtrack that only McIntosh could do justice to. McIntosh has powered the sounds of many moments, memories and lives around the world, and is excited to share this film to showcase its legacy and journey in a way that resonates with and connects people globally, helping guide them to find their own sound.<\/p>\n<p>[ratemypost]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McIntosh and digital media brand\/creative studio CONVICTS have teamed up to launch Voice of Sound, a new short film that celebrates the history of sound and music, voiced by the Grateful Dead\u2019s Bob Weir. McIntosh partnered with creative studio CONVICTS for the project, both being New York-based brands with a goal of supporting artists and [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.stereoindex.com\/tech\/hi-fi\/voice-of-sound-mcintosh-launches-short-film-about-music-narrated-by-the-grateful-deads-bob-weir\/\">More<\/a><\/p>\n","protected":false},"author":10404,"featured_media":134059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[642],"tags":[779],"class_list":{"0":"post-134055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hi-fi","8":"tag-news"},"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/134055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/users\/10404"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/comments?post=134055"}],"version-history":[{"count":0,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/134055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media\/134059"}],"wp:attachment":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media?parent=134055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/categories?post=134055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/tags?post=134055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}