{"id":127293,"date":"2021-03-31T07:57:38","date_gmt":"2021-03-31T06:57:38","guid":{"rendered":"https:\/\/www.techweekmag.com\/?p=127293"},"modified":"2024-04-08T16:48:15","modified_gmt":"2024-04-08T16:48:15","slug":"jony-ives-camera-up-for-auction","status":"publish","type":"post","link":"https:\/\/www.stereoindex.com\/tech\/photo\/jony-ives-camera-up-for-auction\/","title":{"rendered":"Jony Ive&#8217;s prototype Leica camera up for auction"},"content":{"rendered":"<p data-hc-id=\"18b008545e8f142d50723eab6718\">A one-of-a-kind camera from Apple&#8217;s chief designer will soon be on sale.\u00a0We reveal the price, show the photo and tell the story of the prototype.<\/p>\n<p data-hc-id=\"18b008545e8f142d50723eab6718\">The prototype Leica camera, designed by former Apple chief designer Jony Ive and designer Mark Newson, is up for auction. The lot is expected <strong>to<\/strong>\u00a0rise\u00a0<strong>to $ 300,000<\/strong>\u00a0when it becomes available in June.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151765 size-full\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/03\/leicaprototype1.jpg\" \/><\/p>\n<p><a href=\"https:\/\/www.leitz-auction.com\/auction\/en\/auktion34\/auction38\/article\/243.html\"><span class=\"goog-text-highlight\">Lot 38,<\/span><\/a><span class=\"goog-text-highlight\">\u00a0listed at the\u00a0<strong>Leitz Photographica Auction<\/strong>\u00a0, is\u00a0\u00a0<\/span><span class=\"goog-text-highlight\">described as &#8220;A Leica Prototype Designed by Jony Ive and Mark Newson.&#8221;\u00a0Once again:<\/span>\u00a0this is a prototype of the only camera that was sold in the<strong>\u00a0Product (RED)<\/strong>\u00a0charity auctionin 2013.\u00a0Then for the &#8220;original&#8221; (the final version of this very prototype) gave 1.8 million dollars!<\/p>\n<p><span class=\"\">The prototype is similar to the final version, but instead it represents the &#8220;final stage of development&#8221; of the project, which used hundreds of prototype parts.\u00a0<\/span>Only one version of such a prototype went on sale.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151766 size-full\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/03\/leicaprototype2.jpg\" \/><\/p>\n<p data-hc-id=\"b5a900e49ed632057cdfeefb6908\">The body is made of aluminum.\u00a0The prototype has all the usual details as in the production camera, but without any finishing decorative elements.\u00a0<span class=\"\">The prototype comes with an Apo-Summicron 2\/50 mm ASPH lens to show what the final product might look like.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151767 size-full\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/03\/leicaprototype3.jpg\" \/><\/p>\n<p><span class=\"\">It&#8217;s unclear if the camera is functional or just used as a design aid.\u00a0But the\u00a0<\/span><span class=\"\">original version was a 35mm full-frame camera with a full-frame CMOS sensor and a high-performance processor.<\/span><\/p>\n<p><em>\u201cThe beautifully carved aluminum body with the matching lens showcases the distinctive features that both designers are renowned for.\u00a0The prototype, which we are pleased to offer, shows the final stage of development, when the camera took its final shape after hundreds of prototype parts were manufactured and tested.\u00a0<\/em><em>This is a great example of design and a special opportunity for Leica collectors! &#8221;\u00a0<\/em>&#8211; said in the description of the lot.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-151770 size-full\" src=\"https:\/\/www.stereoindex.com\/tech\/wp-content\/uploads\/2021\/03\/leicaprototype5.jpg\" \/><\/p>\n<p data-hc-id=\"fadc2dc62bbc47422433e5ba4548\">Interestingly, Apple hasn&#8217;t made a camera of its own since it released Apple&#8217;s 0.3-megapixel QuickTake camera in 1994, but a Leica prototype may give a better idea of \u200b\u200bwhat a modern Apple camera might look like today. Well, why not.<\/p>\n<p data-hc-id=\"fadc2dc62bbc47422433e5ba4548\">[ratemypost]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A one-of-a-kind camera from Apple&#8217;s chief designer will soon be on sale.\u00a0We reveal the price, show the photo and tell the story of the prototype. The prototype Leica camera, designed by former Apple chief designer Jony Ive and designer Mark Newson, is up for auction. The lot is expected to\u00a0rise\u00a0to $ 300,000\u00a0when it becomes available [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.stereoindex.com\/tech\/photo\/jony-ives-camera-up-for-auction\/\">More<\/a><\/p>\n","protected":false},"author":10404,"featured_media":127296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[651],"tags":[779],"class_list":{"0":"post-127293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-photo","8":"tag-news"},"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/127293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/users\/10404"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/comments?post=127293"}],"version-history":[{"count":0,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/posts\/127293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media\/127296"}],"wp:attachment":[{"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/media?parent=127293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/categories?post=127293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stereoindex.com\/tech\/wp-json\/wp\/v2\/tags?post=127293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}